Sandra’s Top Five
- Only work on Five —-until each one is completed with Pride. I find that a creative mind is borderline attention deficit. Having relocated and rebuilt a new business several times. I try and focus on what matters and my bank account will jump for joy. It is easy to add a lot of marketing ideas to the list but it is harder to identify the best ones and stay the course.
- I will use Social media as a networking tool only and not fall into the “facebook over facetime”. There is no substitute for a handshake and eye contact. Face it Facebook can be an excuse for not working. I know the power of this medium but don’t forget to evaluate just like you would any other marketing effort.
- I will Track my Money. I love making money and buzzing by the bank to deposit it but can I track it better? YES. I will try out the new financial apps by February 1 to see which ones work best for me. I should see the proof that the advertising dollars produced the return I expected.
- I will either excel in jobs I don’t like or delegate them. Hiring an assistant is the best way to maximize my efforts. My first assistant was hired not because I was making so much money but because I wanted to make so much money. I could see how extra hands would allow me more time to work more efficiently.
- Host a charity event. Paying it forward always Pays. There are many options from hosting a small to large, free to small charge, many business coming together or just little ole you. Don’t let this marketing event scare you…it a win for everyone. Clients, connections and most importantly, helping others.
Carol Bass Business Tips
- New year new page. Plan the whole year then break it down month by month then week by week.
- Put time lines on things. i.e. I will have three articles published by June
- Watch everything you are working on closely. If it is working do more of it. If it is not then stop doing it before it cost too much money.
- Do something every month that takes you out of your comfort zone. Go for a TV commercial or try to get on the radio, or even schedules a speaking gig. Something that scares you. Add
- Make a pledge to contact all your former clients in a new and different way. A card or call. It is much easier to keep a former client than find a new on.
DesAnn’s Top Five
1. Learn to embrace yourself. Instead of trying to be like someone else or what people think you should be and just be. I know I have crazy hair and a big mouth so I just run with it!
2. Are you still “in love” with your work? Recognize what you love. If you find certain types of projects do not make you happy then create a referral network so you can refer out the projects that do not bring you joy.
3. Be FEARLESS! Push yourself past your comfort zone. If you do not like to be in front of groups speaking, pair-up with a “kindred spirit” business who does. You can support each other in a public setting.
4. Track your success and failures. You can not get to where you are going if you continue to be tripped up by efforts that are not working.
5. Educate, educate! Soak up as much information as you can. Attend webinars and edu-conferences.



