Redesign & Staging

 Redesign & Staging

5 Day Workshop – $2750
redesign & stagingRedesign and Staging is an intense, five day workshop focusing on two in-demand services to maximize the ability to grow a business and generate profits.The class incorporates classroom time with field work in a variety of homes to hone your skills.

  • WHO: Interior Decorators, Interior Designers, Redesigners, Home Stagers, Interior Rearrangers, Color Consultants, Architects, Artists, Painting Contractors, Drapery Workrooms, Decorating Dabblers and more.
  • WHAT: Five Day Workshop followed by BONUS Webinar to enhance learning.
  • WHERE: Erie, Charlotte, Nashville, and other location available. Check schedule.
  • PREREQUISITES: A passion for creating beautiful spaces and a desire to make money
  • TUITION INCLUDES: Lunch and snacks, transportation to and from field experience, discounts on hotel accommodations, Student Kit with manual, workbook and more, plus a variety of learning aids and support materials
  • CERTIFICATIONS: DSA, CHF Academy, One Day Decorating
CLASS AGENDA-Redesign
  • Redesign –Decorating -Staging– differences and similarities
  • The Power of Placement
  • Decorating in the Zone™
  • Room Shapes, Focal Points, Ceiling Heights
  • Eight Elements of Good Design
  • Problem Solving with Placement
  • Decorating Principles that Rock
  • Tablescapes, Bookshelves, and Rugs
  • The Art of Accessorizing
  • Decorating Ideas-”I never would have thought of that!”
  • What Goes with What
  • Color Confidence
  • Tools to make your Job Easier and Safer
  • Building a Portfolio-Photography Tips
  • Hands-on in 4 Homes
  • How to be a Smart and Savvy Shopper
  • Implementing the ODD Shopping List Form
  • How to Establish Budget, without asking, “What is your Budget?”
  • Creating the Perfect Shopping List
  • Pros and Cons of Wholesale and Retail Shopping
  • Savvy Shopping
CLASS AGENDA-Staging
  • ACTION™ System –The DSA Numerical Scoring System
  • The What, How, and Why of Staging
  • Staging with a Decorator’s Eye
  • Ten Steps to a Perfect Staging
  • Selling Point versus Focal Point
  • Selling Wall, Floors, Windows, and Doors
  • Perception versus Reality
  • Color and Staging
  • Client, Realtor, and FSBO Relationships
  • Writing Staging Proposals
  • Contracts and Pricing
  • Benefits of Realtor and Zillow.com
  • And More
CLASS AGENDA-Business and Marketing
  • Business Start-up Guide- licenses, tax id, insurance
  • Naming your Business
  • Identifying your Target market
  • Pricing your Services
  • Fitting your Business to your Lifestyle
  • Additional Revenue Streams
  • Credentials and Certifications
  • Marketing through Credibility versus Visibility
  • Press Releases, Blogs, Websites, Branding
  • Kindred Spirit Marketing
  • Presentations that Rock and Attract Clients
  • Advertising-Free, How to Attract Media Exposure- Print Advertising

 

Visit our DSA calendar for upcoming classes and to register.

 Don’t see a class close to you? Contact the trainer of your choice to ask how to bring a class to your community. Can’t join us for certification class, check our schedule for frequent redesign, staging, decorating, color and business webinars.

All classes created by The Decorating and Staging Academy are updated annually to reflect changes in the industry. Although core fundamentals stay the same, staging and decorating are rapidly changing industries with the influence of trends, product availability and education of the public. Our training is updated to reflect those changes and ensure your success. As you compare training, this is an important question to ask, “When was the last time your training materials were updated?” You can always count on The DSA to share the most comprehensive and timely information available.