Staging and Redesign

 Redesign & Staging

5 Day Workshop – $2750
staging and redesignStaging and Redesign is an intense, five day class focusing on two in-demand services to maximize the ability to grow a business and generate profits. The class incorporates classroom time with field work in a variety of homes to hone your skills.

  • WHO: Interior Decorators, Interior Designers, Drapery Designers, Contractors, Flippers Artists, Architects, and more.
  • WHAT: Five Day Class – Classroom plus hands-on 4 Houses
  • WHERE: Multiple Locations-Check Calendar
  • PREREQUISITIES: A love for decorating and a desire to help homeowners sell their homes.
  • DESIGNATIONS: Earn Certified Redesign and Staging designations from DSA and ADE (Association of Design Education)

 

CLASS OVERVIEW THE FUNDAMENTALS OF REDESIGN
  • Redesign 101
  • Redesign –Decorating -Staging– differences and similarities
  • The Power of Placement
  • Decorating in the Zone™
  • Room Shapes, Focal Points, Ceiling Heights
  • Eight Elements of Good Design
  • Problem Solving with Placement
  • Decorating Principles that Rock
  • Tablescapes, Bookshelves, and Rugs
  • The Art of Accessorizing
  • Decorating Ideas-”I never would have thought of that!”
  • What Goes with What
  • Color Confidence
  • Tools to make your Job Easier and Safer
  • Building a Portfolio-Photography Tips
CLASS AGENDA-Staging
  • ACTION™ System –The DSA Numerical Scoring System
  • The What, How, and Why of Staging
  • Staging with a Decorator’s Eye
  • Ten Steps to a Perfect Staging
  • Selling Point versus Focal Point
  • Selling Wall, Floors, Windows, and Doors
  • Perception versus Reality
  • Color and Staging
  • Client, Realtor, and FSBO Relationships
  • Writing Staging Proposals
  • Contracts and Pricing
  • Benefits of Realtor and Zillow.com
  • And More
CLASS AGENDA-Business and Marketing
  • Business Start-up Guide- licenses, tax id, insurance
  • Naming your Business
  • Identifying your Target market
  • Pricing your Services
  • Fitting your Business to your Lifestyle
  • Additional Revenue Streams
  • Credentials and Certifications
  • Marketing through Credibility versus Visibility
  • Press Releases, Blogs, Websites, Branding
  • Kindred Spirit Marketing
  • Presentations that Rock and Attract Clients
  • Advertising-Free, How to Attract Media Exposure- Print Advertising

 

Visit our DSA calendar for upcoming classes and to register.

 Don’t see a class close to you? Contact the trainer of your choice to ask how to bring a class to your community. Can’t join us for certification class, check our schedule for frequent redesign, staging, decorating, color and business webinars.

All classes created by The Decorating and Staging Academy are updated annually to reflect changes in the industry. Although core fundamentals stay the same, staging and decorating are rapidly changing industries with the influence of trends, product availability and education of the public. Our training is updated to reflect those changes and ensure your success. As you compare training, this is an important question to ask, “When was the last time your training materials were updated?” You can always count on The DSA to share the most comprehensive and timely information available.