Staging in the Zone-Core Class

 staging in the zone

3 Day Workshop – $1500
real estate stagingStaging in the Zone is an intense, three day workshop focusing on the popular service of staging.The days of simply pounding a sign in the yard and a MLS listing are gone. Today’s Seller and Real Estate Professional must pull out all stops to maximize a property’s opportunity to sell. This class is filled with prove n foundational principles and guideline. It incorporates “Decorating to Sell” techniques with staging savviness to turn a good eye into a lucrative career. Reinforce your classroom skills with hands-on in properties currently or soon-to-be on the market.

WORKSHOP OVERVIEW
THE CREATIVE SIDE OF STAGING
  • Creating the Buyer Narrative
  • Ten Steps to Staging Success
  • Staging in the Zone™ Principles
  • Perception versus Reality
  • Decorating with a Stager’s Eye
  • Selling Points versus Focal Points
  • ACTION Scoring System
  • Accessorizing to Sell
  • Staging Toolbox
  • Building a Portfolio-Photography Tips
  • Impact of Color
  • Target Market Power Words
  • Art on a Budget
  • Shape, Line and Form
WORKSHOP OVERVIEW
THE BUSINESS OF STAGING
  • Client, Realtor, and FSBO Relationships
  • Writing Staging Proposals
  • Contracts and Pricing
  • Benefits of Realtor and Zillow.com
  • Business Start-up Guide- licenses, tax id, insurance
  • Naming your Business
  • Identifying your Target market
  • Pricing your Services
  • Fitting your Business with your Lifestyle
  • Additional Revenue Streams
  • Credentials and Certifications
  • Marketing with Credibility versus Visibility
  • Presentations that Rock and Attract Clients
  • How to Establish Budget, without asking, “What is your Budget?”
  • Comfort Zone Shopping

Visit The  DSA calendar for upcoming classes and to register.

 Don’t see a class close to you? Contact the trainer of your choice to ask how to bring a class to your community. Can’t join us for certification class, check our schedule for frequent redesign, staging, decorating, color and business webinars.

All classes created by The Decorating and Staging Academy are updated annually to reflect changes in the industry. Although core fundamentals stay the same, staging and decorating are rapidly changing industries with the influence of trends, product availability and education of the public. Our training is updated to reflect those changes and ensure your success. As you compare training, this is an important question to ask, “When was the last time your training materials were updated?” You can always count on The DSA to share the most comprehensive and timely information available.