Staging with a Decorator’s Eye

decorators eye

Staging with a Decorator’s Eye – On Demand Online Class w/ Ebook $99
Don’t listen to those who say that staging is not decorating….bottom line, if it don’t look good, it won’t sell. After all, look at the meaning of decorate.

AVAILABLE SOON! 
dec·o·rate/ˈdɛkəˌreɪt/ Spelled[dek-uh-reyt] verb (used with object), -rat·ed, -rat·ing.

  1. to plan and execute the design, furnishings, and ornamentation of the interior of (a house, office, apartment, etc.), especially by selecting colors, fabrics, and style of furniture,  and/or by making minor structural changes
  2. to confer distinction upon by a badge, a medal of honor, etc.: to decorate a soldier for valor.

After all, when you think about it…isn’t that precisely what decorating to sell or staging does, first we plan and execute the design process all with the intent of confering distinction by making the property stand out in the sea of similar properties also on the market.  I know, I know, I have heard it a million times, “But decorating is for a specific client.”  Even in the art of staging, you have a specific client…The HOUSE, is your client.  Your task (if you decide to accept it) is to maximize that house’s opportunities to sell.

The process begins with careful analysis of the property followed by planning and executing a design plan that will put the property in its best light.  This on demand class is accompanied by an easy to read ebook with a variety of forms,  quick tools and other guidelines that will help you have a decorator’s eye when looking at the property.  One complaint we hear from Realtors all the time, “I hired a stager and I could have done a better job.”  There are many talented stagers who blend business acumen with a design aesthetic to create properties that provide appeal and open wallets.  But there are even more stagers who simply don’t get it, they are decorating without any consideration to design principles that work each and every time.
No matter what category you fall into, this on demand course and ebook is perfect for you.  Created by JoAnne Lenart-Weary, a 35 year decorating and staging veteran, it will give you confidence and help you stage a property….with a decorator’s eye.

 

 

Visit our DSA calendar for upcoming classes and to register.

 Don’t see a class close to you? Contact the trainer of your choice to ask how to bring a class to your community. Can’t join us for certification class, check our schedule for frequent redesign, staging, decorating, color and business webinars.

All classes created by The Decorating and Staging Academy are updated annually to reflect changes in the industry. Although core fundamentals stay the same, staging and decorating are rapidly changing industries with the influence of trends, product availability and education of the public. Our training is updated to reflect those changes and ensure your success. As you compare training, this is an important question to ask, “When was the last time your training materials were updated?” You can always count on The DSA to share the most comprehensive and timely information available.